What will Amber offer?
Amber Underfloor Heating is a new brand in the underfloor heating marketplace; offering very competitive electric underfloor heating solutions with exceptional and leading customer service and delivery options.
Amber is distributed exclusively through wholesalers, retailers and retail showrooms, providing underfloor heating mats, foils, cables and the latest thermostat ranges to suit any heated floor requirement.
Alongside the Amber brand, the DEVI brand is available so that customers can make an informed choice as to the most suitable system for them and their customer. Amber offers a refreshing option for those who want high quality, competitive underfloor heating solutions with the peace of mind that the ultimate customer will be completely satisfied.
What is the thinking behind the new company?
The underfloor heating market is changing all the time and, to maintain our competitiveness within the market, Amber is a range of products which are still high in quality, have excellent warranties and are easy to use; yet they are focussed on providing a cost-effective option for complete home comfort for the end user.
What is the pedigree of the directors?
With over 25 years of experience, the team boasts a wealth of knowledge within the industry; this is why Amber has the strength to be the right choice for customers. This is especially important in creating an understanding with customers that, whilst it may be a new brand, our knowledge of the market ensures that the product remains high quality and the price is competitive.
What are the target markets?
Trade; typically electrical wholesalers, tile distributors, tile showrooms, bathroom showrooms, kitchen showrooms and conservatory retailers.
How many products/ranges?
Amber Underfloor Heating offers the full electric underfloor heating solution, providing 100W/m² and 150W/m² AmberMat heating mats, AmberDry thin heating foils for installation directly below timber-based flooring and two different ranges of thermostats.
Is there a specification/technical department?
Amber Underfloor Heating is fully backed with a technical and design support team which will be able to assist with all queries and offer a full design service if and when required by our customers; all team members. All are accessible using the Amber freephone telephone number.
Any market stats?
Underfloor heating continues to go from strength to strength in popularity. The awareness of the homeowner and trade is at an all-time high and so the demand is there for trade customers to access.
Running costs stats?
Running costs are typically 0.5-0.75 p per sqm per hour; the use of an insulation board below the heating is strongly recommended to provide an energy efficient system.
Purchase price levels?
Amber provides a package which no one else can match, combining quality products, outstanding customer service and outstanding prices.
What is the route to market?
Selling solely to wholesalers, electrical distributors and retailers at a trade price, and providing them with a collection of professional marketing collateral which helps them to promote and sell to the end user.
How will the new company be publicised?
The launch of the new website www.amberufh.co.ukw with an in-house sales teams and on-the-road sales representatives will help promote the brand, educate the customers and raise awareness to consumers. Is anyone using Amber as yet? Amber is a new brand and new product, so no one will be using Amber currently.
Can consumers use Amber? Will it be marketed to the consumer?
Consumers can use Amber, but they will purchase through our trade network. Our website, Twitter, Facebook will all be available to the consumer and possible end-user marketing will be developed later in the year. The primary focus is the trade and enabling them to have a total solution that means they can competitively serve a market with confidence.
